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PUSH YOUR LIMITS AND LET YOUR REAL ESTATE CAREER BEGIN

A step-by-step coaching experience that takes new agents from “where do I start?” to “see you at the closing table”—with structure, accountability, and real-world tools.

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The Real Estate Playbook for New Agents is Hearthside’s signature launch path for brand-new (or restarting) agents. In 12 focused milestones, you’ll build a business the right way: clear goals, daily habits, a living database, a standout brand, and confident client conversations. You’ll practice what matters—lead generation, listing presentations, market knowledge, money management—and you’ll do it with done-for-you templates, weekly challenges, and coaching that keeps you accountable. Whether you’re joining Coldwell Banker Hearthside or exploring a new home for your career, this is the roadmap that turns action into closings.

WHO IS IT FOR?

  • Newly licensed agents who want structure, speed, and support
  • Returning agents who need a modern, digital-first reset
  • Ambitious professionals ready to treat real estate like a business

WHAT YOU'LL GET

  • 12 Milestones, zero guesswork: mindset → schedule → database → brand → online presence → listings → vendors → money → launch
  • Proven lead flow: 101 free lead-gen ideas + 24 paid options to scale
  • Plug-and-play tools: new-agent letter, listing presentation, commission calculator, budget + tax tracker, vendor list, market update scripts, lead tracker
  • Accountability built in: weekly check-ins, time-blocked plans, measurable actions
  • Marketing support: social playbooks, video prompts, and BlueEdge creative guidance
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LET'S INTRODUCE YOU TO OUR COACHES

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HOW IT WORKS

  • Guided milestones with clear “why,” “how,” action items, and challenges
  • Short wins daily; compounding wins weekly
  • Built by Hearthside. Designed to be executed—by you.

OUTCOMES YOU CAN EXPECT

  • A filled and segmented CRM you actually use
  • A professional listing presentation you can deliver tomorrow
  • Consistent content across Facebook, Instagram, TikTok & more
  • A vetted vendor bench that makes you referable
  • A realistic budget, tax plan, and pathway to your first (and next) closing

READY TO LAUNCH?

Book a quick intro call, request a free coaching call, or enroll in the next accountability meeting.

Seats are limited to keep coaching personal.

This is a 12-step coaching path for new agents that replaces guesswork with a plan. Fill your database, master your listing presentation, build your brand, and start closing—with templates, challenges, and accountability every step of the way.

Email us at coaching@cbhearthside.com or Eric Leadbetter at 484.294.8185.

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